A Highly Interactive Training Course On
Storytelling for Leadership and Influence
Harnessing the Power of Narrative to Inspire, Influence, and Drive Results in the Workplace
Course Introduction
Storytelling has become a vital skill for anyone looking to lead, influence, or inspire. Leaders, entrepreneurs, managers, and communicators all face the same challenge: how to cut through the noise and connect. Facts may deliver information, but stories create meaning—they engage hearts, shift perspectives, and drive action. Today, storytelling is more than a soft skill; it’s a strategic tool that shapes culture, strengthens brand presence, and turns messages into memorable experiences.
The Storytelling for Leadership training course is built to transform professionals into purposeful, persuasive storytellers. Blending insight with action, it provides a mix of proven storytelling frameworks, practical techniques, and real-world application. Whether the goal is to rally a team, earn client trust, lead change, or share a vision, participants will gain the tools and confidence to craft stories that truly resonate.
This training course takes a 360-degree view of storytelling in business—exploring its role in leadership, marketing, branding, sales, team building, and change communication. Through engaging sessions, individual coaching, and collaborative feedback, participants will walk away with a versatile storytelling toolkit they can apply across industries, roles, and challenges—ready to drive impact with every story they tell.
Training Objectives
By the end of this Storytelling training course, participants will be able to:
- Understand the psychology and science behind compelling storytelling in business
- Identify the key elements of a powerful business narrative
- Craft authentic stories that align with personal, team, or organizational goals
- Utilize storytelling techniques to enhance leadership, branding, change, and influence
- Deliver impactful stories across various communication channels with confidence and clarity
Training Methodology
This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes an interactive mixture of lecture-led learning & group discussions.
Who should Attend?
This storytelling course is suitable to a wide range of professionals but will greatly benefit:
- Business leaders and executives
- Managers and team supervisors
- Marketing and branding professionals
- Sales and business development teams
- Human Resources and L&D specialists
- Public speakers, trainers, and consultants
- Entrepreneurs and startup founders
- Anyone seeking to improve communication and influence through storytelling
Course Outline
- Understanding why storytelling works: neuroscience and emotional engagement
- Storytelling vs. data dumping: what makes a message stick
- Business storytelling applications: leadership, branding, sales, internal comms
- The storytelling mindset: authenticity, empathy, and relevance
- Self-reflection: Assessing your current communication style
- The 5-part story arc for business narratives
- Creating relatable characters, clear conflict, and meaningful resolution
- Emotional triggers in storytelling: trust, curiosity, and empathy
- Integrating brand values and organizational mission into stories
- Choosing the right format: personal anecdotes, customer stories, analogies, case examples
- Aligning your story to audience needs and strategic goals
- Techniques for developing origin stories, success stories, and transformation journeys
- Using storytelling in pitch decks, leadership communication, and internal buy-in
- Introduction to storyboarding, scripting, and planning tools
- Practical exercise: Write and workshop your signature business story
- Leadership storytelling: shaping vision and navigating change
- Marketing and brand storytelling: engaging customers and stakeholders
- Storytelling in training, onboarding, and employee engagement
- Visual storytelling and multimedia integration (video, slides, graphics)
- Practice session: Delivering a story and receiving structured feedback
- Verbal and non-verbal delivery techniques
- Body language, tone, pacing, and presence
- Adapting storytelling for virtual and hybrid environments
- Final group storytelling showcase and peer evaluation
- Recap, reflection, and certificate awarding
Providers and Associations
Certificates
- Copex Certificate of Attendance will be provided to delegates who attend and complete the course
Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
Career Advancement: Improve your career prospects and increase your earning potential.
Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
Networking Opportunities: Connect with other professionals and industry experts.
Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.
Experienced Instructors: Courses are delivered by highly qualified and experienced instructors with industry expertise.
Interactive Learning: Engaging and interactive learning methods, including workshops, simulations, case studies, and group discussions.
Practical Application: Focus on practical skills and real-world applications, enabling you to apply your learning immediately.
Flexible Learning Options: A variety of course formats available, including classroom training, online courses, and blended learning.
Certification & Recognition: Upon successful completion, you may receive industry-recognized certifications.
There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
“Register Now” inside the course outline page.
E-mail – Send the details (name, company name, email address and training course of
choice) of your nomination to [email protected]
Telephone – +971 4 368 6886 or +971 50 106 2750
Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.
We can customize this
training course for you!
Other Specialized Training Courses
Explore a selection of specialized training courses designed to advance your skills and knowledge in key areas critical to professional success. COPEX provides a wide range of programs tailored to meet industry demands, empowering you to stay competitive in today’s dynamic landscape.
$5,950Developing Personal Effectiveness with Positive Skills
$5,950Advanced Certificate in Communication Skills
$5,950Certificate in Business Strategy Management
$5,950Mastering Personal & Interpersonal Skills
$5,950Certificate in Customer Service Management
$6,250Certified Psychological Safety Leader (CPSL)
$5,950Certificate in Psychological Safety and Empathy in Leadership
$5,950Social Media Spokesperson: Representing Your Brand with Confidence and Credibility
$5,950The Power of Connection: Techniques for Building Meaningful Communications
$5,950
