This COPEX training course is intended for managers from operational and support functions such as manufacturing, engineering, logistics, sales & marketing as well as IT, HR, & procurement who want to develop their strategic capabilities. The role of leaders is challenging. Understanding how best to use resources and competences as strategic assets, including digital capabilities, together with developing antennae for noticing changes in the external environment is essential to enable businesses to respond fast to a highly competitive and rapidly changing world. To communicate effectively with employees requires not just excellent interpersonal skills but also the ability to choose effective communication channels. To achieve desired outcomes requires influencing skills, the ability to deliver organisational messages as well as listening for and interpreting signals of change. Strategy development and strategic implementation are two sides of a coin: this helps managers raise their game.
What are the Goals?
Attending this training course will give delegates an opportunity to:
Recognise and Apply Different Approaches to Developing Strategies Including:
Competitive, Disruptive, Blue Ocean and Resource Based
Understand the Relationship Between Vision, Strategy, Strategic and Operational Planning and Objective Setting
Understand the Range of Communication Tools Available in 21st Century Organisations and How to Use Them Effectively
Develop Leadership Skills for Effective Communication: Written, Verbal and Effective Use of Media
Develop the Skills of a Transformational Leader: Visionary and Inspiring to Engage with and Motivate Employees
Who is this Training Course for?
This COPEX training course is designed for individuals who currently hold or aspire to hold Middle and Senior Management positions and wish to develop strategic know-how and become more effective communicators. They include:
Directors and Senior Managers
Corporate Strategy, HR, Procurement and Other Functional Managers
Heads of Division
Heads of Department
Day One: Strategic Analysis and Strategic Thinking
What strategy ‘is’ and what it ‘is not’
The importance of understanding stakeholder interests
Which tool to use and when
Understanding Life cycles: Business, Product, Market
Tools to understand the business environment
Achieving business sustainability, the value chain
Day Two: Strategy, Innovation and Adaptability
The process of strategy development
Tools to imagine possible futures
Research showing how CEO’s apply the tools
Zooming In (detail) - Zooming Out (big picture)
Selecting different types of innovation
The process of innovation - managing failures and successes
Day Three: Key Leadership Skills: Communications
Are Vision, Mission and Values just words?
The impact of organisational culture on strategy implementation
Communicating internally & externally
Making effective use of communication channels
How good are your persuasion, influence & negotiation skills?
Addressing the challenge of virtual communications
Day Four: Strategic Implementation: Tracking Progress
Using measures to track progress
Using the Balanced scorecard as a strategic tool
What are Critical Success Factors?
Selecting useful Key Performance Indicators
Do measures have an impact on actions?
Translating data into information - useful reporting
Day Five: Team Leadership
The roles & responsibilities of team leaders
Motivating individuals and teams
Engaging with staff for mutual benefit
Team communications: meetings
Evaluating effectiveness of different communication channels
Personal action planning
COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
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