A Highly Interactive Training Course On
Effective Business to Business (B2B) Marketing
Learn How to Use Marketing Correctly in B2B Markets
Course Introduction
Is a lack of B2B marketing knowledge causing your organisation to have to sell on price, and preventing you from growing your business?
Many B2B companies have no idea of what B2B marketing is. They confuse it with selling, or advertising, and as a result they are unable to adopt a strategic approach that builds their business. Instead, they end up competing on price, which reduces their margins; and their products become commoditized.
You can change that, by attending this unique COPEX training course, which will empower you to position your company correctly in your markets and compete on value, not on price.
Training Objectives
By the end of this COPEX training course you should be able to:
- Use Marketing More Effectively
- Overcome Price-focused Competition
- Win New Customers
- Build Stronger Relationships with Existing Customers
- Define Marketing Actions and Give Clear Direction to Others
Who should Attend?
This COPEX training course is suitable to a wide range of professionals but will greatly benefit:
- Leaders who Need Use B2B Marketing Effectively
- Senior Managers Who Have the Success Their Company in the Market
- Non-marketing Managers who Need to Understand B2B Marketing
- Executives who Want to Know How to Apply B2B Marketing
- Sales Managers Who Need to Improve Their Performance with More-effective Marketing
- People Recently Placed into a B2B Marketing Role
Course Outline
- How B2B marketing differs from consumer marketing
- From product and sales-focused to market-focused
- Key principles that underpin B2B marketing
- Twenty tips for successful B2B marketing
- Building relationships to win preference
- Getting buy-in from colleagues
- Aligning marketing, business strategy and brand
- The marketing process and structure
- Understanding the market, customers and competitors
- Identifying the real customer needs
- Identifying and prioritising the key success factors
- Constructing the B2B marketing plan
- Clarifying marketing objectives
- Developing a clear B2B marketing strategy
- Prioritising people to target and the purpose
- Constructing an integrated B2B marketing mix
- Integrating the mix to deliver superior value
- Getting others to contribute and support it
- Applying the product life-cycle concept
- Managing the B2B product portfolio
- New product development and screening
- Creating superior B2B value-propositions
- Proving value and overcoming competitors’ prices
- Using price and defining pricing strategy
- Understanding cost-plus, break-even and contribution pricing
- Essential guidance on applying marketing communications
- Combining communications tools and messages effectively
- Marketing to, and through, distributors
- How to offer service and charge for it
- Integrating the sales function with marketing
- Measuring marketing outcomes and applying control
- Creating and justifying the marketing budget
Providers and Associations
Certificates
- COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
Career Advancement: Improve your career prospects and increase your earning potential.
Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
Networking Opportunities: Connect with other professionals and industry experts.
Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.
Experienced Instructors: Courses are delivered by highly qualified and experienced instructors with industry expertise.
Interactive Learning: Engaging and interactive learning methods, including workshops, simulations, case studies, and group discussions.
Practical Application: Focus on practical skills and real-world applications, enabling you to apply your learning immediately.
Flexible Learning Options: A variety of course formats available, including classroom training, online courses, and blended learning.
Certification & Recognition: Upon successful completion, you may receive industry-recognized certifications.
There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
“Register Now” inside the course outline page.
E-mail – Send the details (name, company name, email address and training course of
choice) of your nomination to [email protected]
Telephone – +971 4 368 6886 or +971 50 106 2750
Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.
We can customize this
training course for you!
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