How can you win key accounts and achieve preferred supplier status with them?
That is a major challenge for many B2B companies and it requires a clear key account strategy to build multiple relationships at various levels in the customer’s organisation. It requires an in-depth knowledge of the customer’s challenges, and insight that helps you to increase your value to them, so that they see you as a valuable partner rather than just another transactional supplier.
This COPEX training course shows you how to do it and succeed. It is based on real-life B2B examples that the course director has used to help real companies achieve preferred supplier status.
By the end of this COPEX training course, you will be able to:
This COPEX training course is suitable to a wide range of professionals but will greatly benefit:
Amongst a wide range of valuable topics, the following will be prioritised:
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