Developing & Implementing Strategic Marketing Plans

Upcoming Sessions

Classroom sessions
Online sessions

Course Introduction

This 5-day COPEX training course in Developing & Implementing Strategic Marketing Plans empowers participants to create marketing strategies that align closely with their organisation’s long-term business goals. The course adopts a practical, customer-focused approach, helping learners understand market realities and convert insights into strategic marketing actions. Through hands-on activities, participants will build a marketing plan that supports measurable growth and brand value.

Participants will leave the training with a tailored outline of a strategic marketing plan that can be presented to key stakeholders for approval and implementation. The course equips learners with the confidence and tools needed to translate strategic thinking into actionable marketing initiatives that enhance market share, improve brand reputation, and drive business performance.

Key Highlights:

  • Learn to connect marketing activities with overall business objectives
  • Develop strategies based on customer needs and market realities
  • Build a practical marketing plan that can be implemented across teams
  • Gain tools to measure the effectiveness of marketing actions
  • Understand how to influence stakeholders and secure executive support

Objectives

This strategic marketing training course ensures participants gain the knowledge and tools needed to make informed, data-driven marketing decisions. Delegates will develop the skills to convert business insights into effective marketing strategies that deliver measurable results and support long-term growth.

By completing this course, participants will be able to:

  • Collect, analyse, and interpret internal and external business data to identify challenges and opportunities
  • Make informed recommendations on which products or services to offer to current and potential markets
  • Segment and prioritise target audiences based on business objectives and market potential
  • Set measurable marketing objectives, including revenue, sales, market share, and brand impact
  • Design a portfolio matrix covering the 4 P’s – product, price, place, promotion – to guide marketing initiatives
  • Choose evaluation methods to track the effectiveness of marketing activities against strategic goals

Training Methodology

The course combines interactive workshops, real-world case studies, and hands-on exercises to ensure participants can apply the concepts directly within their organisation. Each session encourages collaboration, discussion, and sharing of practical insights among attendees, helping them learn from diverse experiences and industry perspectives.

Throughout the course, participants will develop a live strategic marketing plan, enabling them to practise skills that are immediately transferable to their workplace. The methodology links theory to real-world application, equipping learners with tools and techniques to support sustainable business growth and marketing success.

Who Should Attend?

This advanced marketing planning training course is ideal for professionals responsible for developing and implementing strategic marketing initiatives across their organisation. It is designed for those who must align marketing activities with wider business goals and deliver measurable outcomes that drive growth and market competitiveness.

Ideal Participants Include:

  • Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
  • Heads of Product Management, Product Development, Research & Analysis, Planning, Campaigns, Public Relations, Brand Management, Public Affairs, Investor Relations, Financial PR, Advertising, Media Relations, Distribution, Monitoring & Evaluation
  • Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
  • Non-Executive Directors, Trustees, Board Members
  • Senior professionals leading marketing strategy, product innovation, or business development

Course Outline

Day 1: Introduction to Marketing Planning

  • The core marketing concepts
  • 4 P’s of the marketing mix: product, price, promotion, place
  • Useful frameworks for creating a marketing strategic plan
  • Setting strategic marketing goals: linking to corporate vision, mission & business objectives

Day 2: Situation Review – Analysing the Current Situation

  • Different models for conducting a marketing audit
  • Collating customer and product data
  • Using a SWOT to identify key internal & external factors
  • Making assumptions based on the SWOT analysis
  • Determining demand for your products and services
  • Agreeing expected results

Day 3: Formulating Strategy

  • The 4 competitive strategic positions
  • Ansoff’s Matrix: setting strategic marketing objectives
  • Understanding what motivates audiences
  • The market segmentation process
  • Creating buyer personas for key market segments
  • The marketing control process: forecasting, budgeting & monitoring

Day 4: 4 P’s – Executing Marketing Tactics

  • Developing new products and services
  • Managing the product life cycle
  • Product mix decisions: families, lines and brands
  • Pricing mix decisions: costs, demand, methods
  • Promotion mix decisions: advertising, promotions, PR & selling
  • Place mix decisions: push vs pull, channels length & type

Day 5: Delivering the Marketing Strategy

  • Co-opting a team representing key areas of the business to input to the strategy
  • Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
  • Drafting the document: number of pages and their content
  • Anticipating office politics: winning support up and down the organisation
  • Action planning

Providers and Associations

Anderson
Aztech Training
Coventry

Certificate

  • COPEX Certificate of Attendance will be provided to delegates who attend and complete the course

Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Whats Makes Copex Courses Unique?

COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.

Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.

Related Categories

Leadership & Management Research Methods and Analytics Trading and Marketing

Frequently Asked Questions

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

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Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.

Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.

Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.

The training course fee can be settled by either:

  • Bank transfer
  • Credit Card

Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.

Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.

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At Copex Training, we offer customizable courses designed to fit your specific needs. whether it's refining procurement practices or enhancing leadership and management skills, we tailor our programs to meet your unique goals and challenges. Let us create a training solution that delivers real results for your team.

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