A Highly Interactive Training Course On
Developing & Implementing Strategic Marketing Plans
Strategic Marketing Plans Course for Business Growth & Market Success
Course Introduction
This 5-day COPEX training course in Developing & Implementing Strategic Marketing Plans equips participants with the essential skills to craft a strategic marketing plan that aligns with their organisation’s broader business goals. The course emphasizes a practical, customer-focused approach, helping participants understand market realities and translate insights into actionable marketing strategies.
By the end of the training, participants will have a tailored outline of a strategic marketing plan ready to present to key stakeholders. They will gain confidence in turning their strategic insights into measurable marketing activities that drive growth, enhance brand reputation, and increase market share.
Key Highlights:
- Learn to connect marketing activities with overall business objectives.
- Develop strategies based on customer needs and market realities.
- Build a practical marketing plan that can be implemented across teams.
- Gain tools to measure the effectiveness of marketing actions.
- Understand how to influence stakeholders and secure executive support.
Training Objectives
This strategic marketing training course ensures that participants acquire the tools and knowledge to make informed, data-driven marketing decisions. Delegates will leave with the ability to translate business insights into actionable marketing strategies that generate tangible results.
By completing this course, participants will be able to:
- Collect, analyse, and interpret internal and external business data to identify challenges and opportunities.
- Make informed recommendations on which products or services to offer to current and potential markets.
- Segment and prioritise target audiences based on business objectives and market potential.
- Set measurable marketing objectives, including revenue, sales, market share, and brand impact.
- Design a portfolio matrix covering the 4 P’s – product, price, place, promotion – to guide marketing initiatives.
- Choose evaluation methods to track the effectiveness of marketing activities against strategic goals.
Training Methodology
The course combines interactive workshops, real-world case studies, and hands-on exercises to ensure participants can apply the concepts directly to their organisation. Each session is designed to encourage collaboration, discussion, and the exchange of practical insights among attendees.
Participants will work on creating a live strategic marketing plan during the course, enabling them to develop skills that are immediately transferable to their workplace. The methodology focuses on linking theory to practical application, providing tools and techniques that support long-term business growth and marketing success.
Who should Attend?
This advanced marketing planning training course is ideal for professionals responsible for shaping and executing strategic marketing initiatives across organisations. It is designed for those who need to align marketing efforts with broader business objectives and drive measurable results.
Ideal Participants Include:
- Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
- Heads of Product Management, Product Development, Research & Analysis, Planning, Campaigns, Public Relations, Brand Management, Public Affairs, Investor Relations, Financial PR, Advertising, Media Relations, Distribution, Monitoring & Evaluation
- Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
- Non-Executive Directors, Trustees, Board Members
- Senior professionals leading marketing strategy, product innovation, or business development
Course Outline
- Fundamental concepts in marketing
- The 4 P’s of the marketing mix: product, price, promotion, and place
- Key frameworks for developing a strategic marketing plan
- Establishing strategic marketing objectives aligned with corporate vision, mission, and business goals
- Various models for performing a marketing audit
- Gathering and reviewing customer and product information
- Applying SWOT analysis to identify critical internal and external factors
- Drawing assumptions based on SWOT findings
- Assessing demand for products and services
- Confirming anticipated outcomes
- The four competitive strategic positions
- Ansoff’s Matrix for defining strategic marketing objectives
- Insights into audience motivations
- The process of market segmentation
- Developing buyer personas for primary market segments
- Marketing control mechanisms: forecasting, budgeting, and performance monitoring
- Launching new products and services
- Overseeing the product life cycle
- Decisions regarding product mix: families, lines, and brands
- Pricing strategy decisions: costs, demand, and methods
- Promotion strategy decisions: advertising, promotions, public relations, and sales
- Place strategy decisions: push versus pull approaches, channel length, and types
- Involving cross-functional teams to contribute to the strategy
- Conducting workshops to ensure stakeholder experiences and concerns are reflected
- Preparing the strategy document: structure, content, and length
- Navigating organisational dynamics to secure support
- Implementing action plans
Providers and Associations
Certificates
- COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
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Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
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