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Developing & Implementing Strategic Marketing Plans

Name: Developing & Implementing Strategic Marketing Plans Training Course
Rating: 4.7 (1076 reviews)

Strategic Marketing Plans Course for Business Growth & Market Success

Upcoming Sessions

Classroom sessions

28 Sep - 02 Oct 2026 Vienna $5,950
25 - 29 Jan 2027 London $5,950
03 - 07 May 2027 Dubai $5,950
27 Sep - 01 Oct 2027 Vienna $5,950

Online sessions

Course Introduction

This 5-day COPEX training course in Developing & Implementing Strategic Marketing Plans empowers participants to create marketing strategies that align closely with their organisation’s long-term business goals. The course adopts a practical, customer-focused approach, helping learners understand market realities and convert insights into strategic marketing actions. Through hands-on activities, participants will build a marketing plan that supports measurable growth and brand value.

Participants will leave the training with a tailored outline of a strategic marketing plan that can be presented to key stakeholders for approval and implementation. The course equips learners with the confidence and tools needed to translate strategic thinking into actionable marketing initiatives that enhance market share, improve brand reputation, and drive business performance.

Key Highlights:

Learn to connect marketing activities with overall business objectives
Develop strategies based on customer needs and market realities
Build a practical marketing plan that can be implemented across teams
Gain tools to measure the effectiveness of marketing actions
Understand how to influence stakeholders and secure executive support

Objectives

This strategic marketing training course ensures participants gain the knowledge and tools needed to make informed, data-driven marketing decisions. Delegates will develop the skills to convert business insights into effective marketing strategies that deliver measurable results and support long-term growth.

By completing this course, participants will be able to:

Collect, analyse, and interpret internal and external business data to identify challenges and opportunities
Make informed recommendations on which products or services to offer to current and potential markets
Segment and prioritise target audiences based on business objectives and market potential
Set measurable marketing objectives, including revenue, sales, market share, and brand impact
Design a portfolio matrix covering the 4 P’s – product, price, place, promotion – to guide marketing initiatives
Choose evaluation methods to track the effectiveness of marketing activities against strategic goals

Training Methodology

The course combines interactive workshops, real-world case studies, and hands-on exercises to ensure participants can apply the concepts directly within their organisation. Each session encourages collaboration, discussion, and sharing of practical insights among attendees, helping them learn from diverse experiences and industry perspectives.

Throughout the course, participants will develop a live strategic marketing plan, enabling them to practise skills that are immediately transferable to their workplace. The methodology links theory to real-world application, equipping learners with tools and techniques to support sustainable business growth and marketing success.

Who Should Attend?

This advanced marketing planning training course is ideal for professionals responsible for developing and implementing strategic marketing initiatives across their organisation. It is designed for those who must align marketing activities with wider business goals and deliver measurable outcomes that drive growth and market competitiveness.

Ideal Participants Include:

Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
Heads of Product Management, Product Development, Research & Analysis, Planning, Campaigns, Public Relations, Brand Management, Public Affairs, Investor Relations, Financial PR, Advertising, Media Relations, Distribution, Monitoring & Evaluation
Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors
Non-Executive Directors, Trustees, Board Members
Senior professionals leading marketing strategy, product innovation, or business development

Course Outline

Day 1: Introduction to Marketing Planning

The core marketing concepts
4 P’s of the marketing mix: product, price, promotion, place
Useful frameworks for creating a marketing strategic plan
Setting strategic marketing goals: linking to corporate vision, mission & business objectives

Day 2: Situation Review – Analysing the Current Situation

Different models for conducting a marketing audit
Collating customer and product data
Using a SWOT to identify key internal & external factors
Making assumptions based on the SWOT analysis
Determining demand for your products and services
Agreeing expected results

Day 3: Formulating Strategy

The 4 competitive strategic positions
Ansoff’s Matrix: setting strategic marketing objectives
Understanding what motivates audiences
The market segmentation process
Creating buyer personas for key market segments
The marketing control process: forecasting, budgeting & monitoring

Day 4: 4 P’s – Executing Marketing Tactics

Developing new products and services
Managing the product life cycle
Product mix decisions: families, lines and brands
Pricing mix decisions: costs, demand, methods
Promotion mix decisions: advertising, promotions, PR & selling
Place mix decisions: push vs pull, channels length & type

Day 5: Delivering the Marketing Strategy

Co-opting a team representing key areas of the business to input to the strategy
Running workshops to ensure the marketing strategy captures experiences and concerns of stakeholders
Drafting the document: number of pages and their content
Anticipating office politics: winning support up and down the organisation
Action planning

Providers and Associations

Certificate

COPEX Certificate of Attendance will be provided to delegates who attend and complete the course

Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Whats Makes Copex Courses Unique?

COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.

Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.

Related Categories

Leadership & Management Research Methods and Analytics Trading and Marketing

Frequently Asked Questions

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

Yes, and we'd love to make that happen. COPEX specialises in fully customised in-house training, adapting course content to align with your organisation's unique goals, culture, and industry demands. Get in touch with us directly and we'll craft the right solution for your team.

Yes, the choice is yours. The Developing & Implementing Strategic Marketing Plans Training Course runs in a traditional classroom setting across various international locations, and it's also available as a live online programme for those who prefer to learn from wherever they are. Pick the format that fits your lifestyle and schedule best.

Not at all. The Developing & Implementing Strategic Marketing Plans Training Course doors are open to everyone, regardless of your background or how many years you've been in the industry. That said, having some familiarity with the subject area can help you get even more out of the experience.

Our team is available around the clock — 24 hours a day, 7 days a week — ready to answer any question you have. Whether you need help choosing the right course, completing your registration, or sorting out logistics, we're here for you.

Phone/Whatsapp : +971 50 106 2750
Email: [email protected]
Website: copextraining.com

Expect an engaging, hands-on journey — not a room full of slides and passive listening. COPEX’s delivery blends presentations with group discussions, real-world case studies, practical exercises, and collaborative workshops. The goal is simple: everything you learn, you can use immediately back at work.

You'll be in good hands. COPEX hosts its courses in premium 4-star and 5-star hotels, with professional, fully equipped training spaces designed for focus and comfort. Throughout each day, you'll enjoy refreshment breaks with coffee and snacks, plus a complimentary lunch following every session.

This Developing & Implementing Strategic Marketing Plans Training Course welcomes professionals from all walks of corporate life — whether you're a seasoned manager, an emerging team leader, a subject-matter specialist, or simply someone driven to grow in their field. If you're serious about advancing your career and deepening your expertise, this course was built with you in mind.

Absolutely. Every participant who successfully completes the Developing & Implementing Strategic Marketing Plans Training Course earns an COPEX Certificate of Completion — a recognised mark of professional achievement. Depending on the specific course, it may also qualify for Training credits, which will be clearly noted in the course details.

We can customize this
training course for you!

At Copex Training, we offer customizable courses designed to fit your specific needs. whether it's refining procurement practices or enhancing leadership and management skills, we tailor our programs to meet your unique goals and challenges. Let us create a training solution that delivers real results for your team.

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