A Highly Interactive Training Course On
Social Media: Strategy, Tactics & Analytics
Upcoming Sessions
Course Introduction
Social media platforms such as Facebook, Twitter, LinkedIn, and YouTube have significantly altered how we interact with customers, friends, and family. This shift requires customer service, public relations, and marketing strategies to evolve accordingly.
Leading companies prioritize listening to their stakeholders and act on the insights they receive. Social media provides a platform for everyone to express their opinions, while also blurring the lines between customer service, PR, and marketing. Brands now have the opportunity to connect with customers on a more personal level, improve their service, create positive PR, and expand their reach—all with minimal added time and cost. However, social media is a double-edged sword, presenting both potential risks and rewards.
This training course will enable you to:
- Map the opportunities and threats to your organisation presented by social media
- Create a coherent social media strategy
- Develop a focused action plan to execute effectively on your strategy
- Future proof your plan by the appropriate use of technology
- Evaluate the effectiveness of your social media
Training Objectives
By the end of this training course, participants will be able to:
- Build a framework to assess social media contribution to achieving business goals.
- Familiarize themselves with the range of social media tools and match them to the tasks that your plan demands
- Learn how to assess the impact of social media and its ROI
- Acquire an in-depth knowlbdge of the key aspects of social media vision, policy, governance and operation.
- Learn how to identify issues and develop a rapid crisis response plan
Training Methodology
The training course is fast-paced, fun and highly interactive. It will enable and encourage participation from all who attend, through a rich mixture of content input, group discussion, case studies practical exercises, video and use of the internet. Delegates will be taught how to communicate effectively with target groups and will have the chance to practice what they learn.
Who should Attend?
This training course is suitable to a wide range of professionals but will greatly benefit:
- Anyone in a customer service, PR or marketing role
- Leaders, Managers, Supervisors
- Those who wish to learn more about strategies for improving effectiveness in change, greater customer involvement and dealing with greater risk of crises
Course Outline
- Introduction and welcome
- Basic principles of Social Media
- Reciprocity and Sharing of information
- Conversations through Social Media - how to create a dialogue
- Driving word of mouth
- Cultivating relationships through Social Media
- Delivering trust
- The importance of honesty and integrity
- Finding your audience and being found
- Storytelling in 140 characters
- Video content
- Crowd sourcing
- Flash mobs
- Gameification
- Developing Apps
- Communication forums - including blogs, discussion groups, micro-blogs
- Collaboration - including wikis, social bookmarking, social news
- Multi-media sharing - including photos, videos, audio sharing
- Reviews, comments and opinions across all sectors
- Entertainment, including games, virtual worlds, game sharing
- Aggregators
- Big Data and Data Mining
- Trends and latest developments
- Future trends
- Understanding how social media affects brands and businesses
- Understanding the network economy
- Case studies - good and bad examples
- Assessing the roles of social media in your organisation
- Assessing your social media environment
- Social media policies
- Developing a strategy
- Basic analysis techniques and tools
- What people are saying about your brand on the Social Media
- Interpreting the results
- Benchmarking best practices
- Presenting a compelling case to top management
- The change process
- Planning the execution of your strategy
- Course review and conclusion
Providers and Associations
Certificates
- COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
COPEX stands for “The Centre for Operations & Procurement Excellence”. Our courses are designed to develop and enhance the skills and knowledge of professionals across various sectors.
Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
Career Advancement: Improve your career prospects and increase your earning potential.
Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
Networking Opportunities: Connect with other professionals and industry experts.
Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.
Experienced Instructors: Courses are delivered by highly qualified and experienced instructors with industry expertise.
Interactive Learning: Engaging and interactive learning methods, including workshops, simulations, case studies, and group discussions.
Practical Application: Focus on practical skills and real-world applications, enabling you to apply your learning immediately.
Flexible Learning Options: A variety of course formats available, including classroom training, online courses, and blended learning.
Certification & Recognition: Upon successful completion, you may receive industry-recognized certifications.
The cost of COPEX training courses varies depending on the course duration, content, and delivery method.
There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
“Register Now” inside the course outline page.
E-mail – Send the details (name, company name, email address and training course of
choice) of your nomination to reg@copextraining.com
Telephone – +971 4 368 6886 or +971 50 106 2750
Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.
We can customize this
training course for you!
Other Specialized Training Courses
Explore a selection of specialized training courses designed to advance your skills and knowledge in key areas critical to professional success. COPEX provides a wide range of programs tailored to meet industry demands, empowering you to stay competitive in today’s dynamic landscape.
$5,950Building a Powerful Personal Brand and Reputation
$5,950Developing & Implementing Strategic Marketing Plans
$5,950SavvTech: Digital Mastery and Transformation
$5,950Sales and Operation Planning (S&OP)
$5,950Social Media Spokesperson: Representing Your Brand with Confidence and Credibility
$5,950Certificate in Customer Service Management
$5,950Artificial Intelligence AI-Driven Simplification of Work Processes and Procedures
$5,950Mental Agility, Memory and Speed Reading for Leaders and Professionals
$5,950
