Social Media: Strategy, Tactics & Analytics

Social media platforms such as Facebook, Twitter, LinkedIn, and YouTube have fundamentally transformed how organisations communicate with customers, stakeholders, and the wider public. These platforms are no longer optional channels; they are central to how customer service, public relations, and marketing functions operate in an interconnected digital environment. The Social Media: Strategy, Tactics & Analytics Training Course is designed to help professionals understand this shift and respond with confidence, clarity, and purpose.

In today’s landscape, organisations are expected to listen actively, respond transparently, and engage authentically. Social media enables open conversations where opinions are shared instantly, often blurring the boundaries between customer support, brand reputation, and marketing activity. When used strategically, it allows organisations to build stronger relationships, improve service delivery, generate positive public perception, and extend reach at relatively low cost. However, these same platforms can expose organisations to reputational risk if they are not managed effectively.

This Social Media Strategy Training Course equips participants with the knowledge and tools to balance opportunity with risk. It focuses on developing a coherent strategy, supported by clear tactics and meaningful analytics, to ensure social media activity aligns with organisational goals. Participants will learn how to plan, execute, and evaluate social media initiatives while preparing for future developments in technology and audience behaviour.

This training course will enable you to:

• Map the opportunities and potential threats presented by social media
• Design a clear and integrated social media strategy
• Develop a focused and practical action plan for implementation
• Future-proof your approach through appropriate technology use
• Measure, evaluate, and improve social media effectiveness using analytics

By the end of this Social Media: Strategy, Tactics & Analytics Training Course, participants will be equipped with the strategic insight and practical skills required to manage social media effectively within their organisation. The course is designed to build confidence in decision-making while ensuring social media activity delivers measurable value.

Participants will be able to:

• Develop a structured framework to assess how social media contributes to organisational and business objectives
• Understand the full range of social media tools and platforms, and align them with specific strategic and operational tasks
• Evaluate social media performance using relevant analytics, metrics, and return-on-investment indicators
• Gain in-depth knowledge of social media vision, policy development, governance, and day-to-day operations
• Identify potential issues early and design an effective, rapid-response crisis management plan
• Strengthen strategic thinking around social media integration across marketing, communication, and customer engagement functions

This Social Media Analytics and Strategy Training Course is fast-paced, engaging, and highly interactive. The methodology is designed to encourage active participation while ensuring that concepts are clearly explained and directly applicable to real-world situations. A balance of theory and practice allows participants to understand not only what to do, but why it works.

Participants will engage through a varied mix of content delivery, group discussions, real-world case studies, and hands-on practical exercises. Video content, live internet exploration, and collaborative activities are used to demonstrate how social media platforms function in practice. Throughout the course, delegates are encouraged to share experiences and challenges, enriching the learning process through peer interaction.

The training course also provides opportunities to practise effective communication with target audiences. By applying newly learned techniques during exercises, participants can immediately test strategies, refine their approach, and build confidence in using social media tools and analytics to support strategic objectives.

This Social Media: Strategy, Tactics & Analytics Training Course is suitable for professionals who are involved in shaping, managing, or supporting social media activity within their organisation. It is particularly valuable for those seeking to strengthen strategic alignment, improve engagement, and manage risk more effectively.

The course will benefit:

• Professionals working in customer service, public relations, or marketing roles
• Managers, supervisors, and team leaders responsible for communication or brand engagement
• Individuals involved in developing or implementing social media strategies and policies
• Those responsible for monitoring online conversations and managing reputation
• Professionals seeking to improve customer involvement and engagement through social platforms
• Individuals looking to enhance their ability to respond to change and manage social media-related risks

• COPEX Certificate of Attendance will be provided to delegates who attend and complete the course