A Highly Interactive Training Course On
Mastering Google Analytics for Business Growth:
Data-Driven Strategies for Success
Leveraging Web Data to Optimize Marketing, Maximize ROI, and Drive Strategic Growth
Course Introduction
In the increasingly data-driven digital world, businesses must capitalize on analytics to remain competitive. Google Analytics is a key tool for gaining insight into customer behavior, refining digital strategies, and accelerating growth. The Mastering Google Analytics for Business Growth: Data-Driven Strategies for Success training course is crafted to equip professionals and leaders with the skills needed to translate web data into meaningful business outcomes. Through this training, participants will learn how to track key metrics, map the customer journey, and fine-tune marketing initiatives. By the end of the course, they’ll be ready to make strategic, data-informed decisions that fuel sustainable business success.
Training Objectives
By the end of this Google Analytics training course, participants will be able to:
- Understand the core functionalities and capabilities of Google Analytics
- Set up and configure Google Analytics properly for their business needs
- Analyze user behavior, traffic sources, and conversion paths
- Develop custom reports and dashboards for performance monitoring
- Translate data insights into strategic marketing and business actions
- Use analytics to identify growth opportunities and optimize ROI
Training Methodology
This Google Analytics training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The facilitator will provide interactive presentation that incorporates slides, videos, group discussion, and practical exercises to examine all aspects of the topic.
Who should Attend?
This Google Analytics training course is suitable to a wide range of professionals but will greatly benefit:
- Marketing professionals and digital marketers
- Business owners and entrepreneurs
- Web analysts and SEO specialists
- Content strategists and UX designers
- E-commerce managers
- Data analysts and decision-makers seeking actionable insights
Course Outline
- Understanding the role of analytics in digital business growth
- Overview of Google Analytics interface and key terminology
- Setting up Google Analytics: accounts, properties, and views
- Defining business goals and KPIs
- How data collection works: cookies, sessions, and users
- Hands-on exercise: Navigating GA4 interface and reports
- Exploring the "Audience" reports: demographics, interests, and location
- Understanding user acquisition channels
- Behavior flow: visualizing how users interact with your site
- Segmenting audiences for detailed analysis
- Identifying high-value customers and visitor trends
- Case study: Customer behavior insights and business decisions
- Setting up goals and events in Google Analytics
- Using Google Tag Manager for streamlined tracking
- Conversion funnel analysis and multi-channel attribution
- Ecommerce tracking setup and key reports
- A/B testing and experimentation basics
- Practical session: Building goal-based reports and dashboards
- Creating and customizing dashboards for executive reporting
- Using UTM parameters for campaign tracking
- Evaluating marketing performance (email, social, paid media)
- Custom dimensions and metrics
- Advanced segments and data filters
- Hands-on: Building campaign performance dashboards
- Turning insights into actionable business strategies
- Predictive analytics with Google Analytics and external tools
- Integrating Google Analytics with Google Ads, Search Console, and CRM systems
- Reporting automation and best practices
- Final workshop: Developing a data-driven growth strategy using your analytics data
- Q&A, review, and individual implementation planning
Providers and Associations
Certificates
- COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
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Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
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