A Highly Interactive Training Course On

Business-Case Writing for New Products

Name: Business-Case Writing for New Products Training Course
Rating: 4.7 (1076 reviews)

Learn How to Write a Business-Case to Win Support for the Launch of a New Product

Upcoming Sessions

Classroom sessions

16 - 20 Nov 2026 London $5,950
08 - 12 Feb 2027 London $5,950
01 - 05 Mar 2027 Dubai $5,950
10 - 14 May 2027 Dubai $5,950
15 - 19 Nov 2027 London $5,950

Online sessions

Course Introduction

Launching a new product requires careful planning, significant investment, and strong support from stakeholders. Because new product initiatives often involve high costs and potential risks, convincing investors, senior leaders, and colleagues is essential. A clear, well-structured business case helps you present your idea logically, emphasizing its unique benefits and market potential.

In today’s competitive environment, many product proposals compete for limited resources. To stand out, you need a persuasive business case that demonstrates value, feasibility, and a clear path to success. This Business-Case Writing for New Products training course provides practical guidance and proven techniques to help you build a compelling proposal that increases your chances of gaining approval and funding.

This course will help you master the art of business-case writing, focusing on what decision-makers want to see. You will learn how to justify your new product idea from both market and financial perspectives, identify risks, and develop a convincing strategy that sells your concept. By the end of this training course, you will be able to confidently present your business case and secure the support needed for a successful product launch.

Key takeaways include:

Understanding the role and structure of a new product business case
Identifying market risks and opportunities early in the development process
Learning how to research market feasibility and assess potential demand
Building a persuasive argument that aligns with stakeholder expectations
Presenting and selling your business case with confidence

Objectives

This Business-Case Writing for New Products training course equips delegates with the essential skills needed to create and deliver strong business cases. You will learn how to design a proposal that attracts support, highlights value, and demonstrates clear market potential. The course focuses on practical techniques that improve clarity, persuasion, and decision-making.

By attending this training course, delegates will be able to:

Win support for a new product by writing a persuasive and powerful business case
Identify the audience for the business case and tailor the message to appeal to decision-makers
Research key success factors that strengthen the credibility of a business case
Justify the business case from a market perspective, showing real demand and potential
Focus on the core issues that drive decision-making and support approval
Evaluate the viability of the business case and use insights to strengthen the proposal
Write an engaging and compelling business case that clearly sells the product idea
Present the business case confidently to stakeholders and influence their decision

Training Methodology

This training course uses a blend of interactive learning methods designed to make business-case writing practical and effective. Through a mix of instructor-led sessions, real-life examples, and hands-on exercises, participants will develop skills that can be applied immediately in their workplace. Each module builds on the previous one, ensuring a structured approach to developing a strong business case.

Participants will also engage in scenario-based activities such as Dragon’s Den style evaluations, market research exercises, and case reviews. These activities help sharpen analytical thinking, improve decision-making, and enhance the ability to defend the business case under scrutiny. The course also includes guided templates and frameworks that simplify the process of writing and presenting a business case.

The training focuses on real-world application, enabling delegates to refine their ideas, assess feasibility, and justify their proposals with solid evidence. By the end of the course, participants will have the confidence to create a professional business case that wins support and drives new product success.

Who Should Attend?

This Business-Case Writing for New Products training course is ideal for professionals involved in developing, evaluating, or supporting new product ideas. Whether you are responsible for proposing new products or reviewing business cases, this course provides the tools and techniques to improve the quality and impact of your proposals.

It is particularly useful for those who need to secure investment, gain stakeholder buy-in, or present ideas clearly and convincingly. Delegates will leave the course with a stronger ability to build credible business cases that align with market needs and organizational goals.

Suitable participants include:

Marketing Directors
Product Managers
Product Development Teams
R&D Managers
Finance Directors
Business Development Managers
Business Owners and Inventors

Course Outline

Day 1: The NPD Process and Risk

The new product development process
The market risk in new product development
Principles to follow to reduce risk
The role of a business-case in product development
How to construct a successful new-product business-case
What the business-case should contain

Day 2: Potential Success in the Market

Welcome to the Dragon's Den
What dragons look for and why
Here is your new product idea
Researching the market to identify feasibility
Scoping and describing the potential market
Understanding market drivers and their impact

Day 3: Understanding Market Factors, Potential Impacts and Customer Requirements

Understanding market drivers and their impact (continued)
The potential impact of customers and their effect on the business-case
Assessing the sustainability of price and value
How competitor responses might affect the case
Recognising internal limits and capabilities
Resources and changes to make the business-case realistic

Day 4: Defining What is Needed to Make the Case Viable in the Market

What is required for the case to succeed in the market?
Objectives of the business-case
What strategy will be required to support the case?
Justifying your case
Risk and contingencies to include
Financial investment and expected outcomes

Day 5: Resources Required for the Case to Work

Internal resources and adjustments required
Opportunity-cost time money effort
Writing the case
Presenting the case
Selling the case
An outline plan to win support

Providers and Associations

Certificate

COPEX Certificate of Attendance will be provided to delegates who attend and complete the course

Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Whats Makes Copex Courses Unique?

COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.

Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.

Related Categories

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Frequently Asked Questions

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

Yes, and we'd love to make that happen. COPEX specialises in fully customised in-house training, adapting course content to align with your organisation's unique goals, culture, and industry demands. Get in touch with us directly and we'll craft the right solution for your team.

Yes, the choice is yours. The Business-Case Writing for New Products Training Course runs in a traditional classroom setting across various international locations, and it's also available as a live online programme for those who prefer to learn from wherever they are. Pick the format that fits your lifestyle and schedule best.

Not at all. The Business-Case Writing for New Products Training Course doors are open to everyone, regardless of your background or how many years you've been in the industry. That said, having some familiarity with the subject area can help you get even more out of the experience.

Our team is available around the clock — 24 hours a day, 7 days a week — ready to answer any question you have. Whether you need help choosing the right course, completing your registration, or sorting out logistics, we're here for you.

Phone/Whatsapp : +971 50 106 2750
Email: [email protected]
Website: copextraining.com

Expect an engaging, hands-on journey — not a room full of slides and passive listening. COPEX’s delivery blends presentations with group discussions, real-world case studies, practical exercises, and collaborative workshops. The goal is simple: everything you learn, you can use immediately back at work.

You'll be in good hands. COPEX hosts its courses in premium 4-star and 5-star hotels, with professional, fully equipped training spaces designed for focus and comfort. Throughout each day, you'll enjoy refreshment breaks with coffee and snacks, plus a complimentary lunch following every session.

This Business-Case Writing for New Products Training Course welcomes professionals from all walks of corporate life — whether you're a seasoned manager, an emerging team leader, a subject-matter specialist, or simply someone driven to grow in their field. If you're serious about advancing your career and deepening your expertise, this course was built with you in mind.

Absolutely. Every participant who successfully completes the Business-Case Writing for New Products Training Course earns an COPEX Certificate of Completion — a recognised mark of professional achievement. Depending on the specific course, it may also qualify for Training credits, which will be clearly noted in the course details.

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