A Highly Interactive Training Course On
Business-Case Writing for New Products
Learn How to Write a Business-Case to Win Support for the Launch of a New Product
Upcoming Sessions
Course Introduction
Launching new products involves significant costs and risks, and gaining support from investors, senior executives, and colleagues requires a compelling justification. With numerous competing projects vying for attention, it’s crucial to present a persuasive and logical business case that highlights the unique value and potential of your product.
To ensure your idea stands out and captures the necessary support, enrolling in this Business-Case Writing for New Products training course will equip you with the skills to craft an effective business case. The Business-Case Writing for New Products training course will guide you through creating a convincing proposal that maximizes your product's chance of being selected and supported, helping you to secure the backing needed for a successful launch.
Training Objectives
By attending this COPEX training course, delegates will be able to:
- Win Support for a New Product, by Writing a More Persuasive and Powerful Business Case
- Understand Who the Business-case is Written for and Make it More Appealing to Them
- Research the Factors that Have the Most Impact on the Success of a Business Case
- Justify a Business-case From a Market Point of View
- Focus on the Core Issues that will Support a Business Case
- Understand the Viability of their Business Case and Use It to Justify the Case
- Construct and Write an Engaging and Interesting Business Case that Sells a New Product Idea
- Present Their Business Case to Others, in a Confident and Persuasive Manner
Who should Attend?
This COPEX training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:
- Marketing Directors
- Product Managers
- Product Development Teams
- R&D Managers
- Finance Directors
- Business Development Managers
- Business Owners and Inventors
Course Outline
- The new product development process
- The market risk in new product development
- Principles to follow to reduce risk
- The role of a business-case in product development
- How to construct a successful new-product business-case
- What the business-case should contain
- Welcome to the Dragon's Den
- What dragons look for and why
- Here is your new product idea
- Researching the market to identify feasibility
- Scoping and describing the potential market
- Understanding market drivers and their impact
- Understanding market drivers and their impact (continued)
- The potential impact of customers and their effect on the business-case
- Assessing the sustainability of price and value
- How competitor responses might affect the case
- Recognising internal limits and capabilities
- Resources and changes to make the business-case realistic
- What is required for the case to succeed in the market?
- Objectives of the business-case
- What strategy will be required to support the case?
- Justifying your case
- Risk and contingencies to include
- Financial investment and expected outcomes
- Internal resources and adjustments required
- Opportunity-cost time money effort
- Writing the case
- Presenting the case
- Selling the case
- An outline plan to win support
Providers and Associations
Certificates
- COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
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Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
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Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.
Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
We can customize this
training course for you!
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