Name: Market Analysis, Competitive Intelligence & Benchmarking Training Course
Rating: 4.7 (1076 reviews)

We regret to inform you that there are currently no scheduled sessions for this course, so please let us know your preferred date and location and we will contact you soon.

Course Introduction

This course has been specially designed to enable delegates to analyse increasingly complex market structures; to cope with higher levels of competition; and to set targets and performance measures that are appropriate for these major new challenges as the need to understand how markets, competitors and performance standards are changing is vital to the success of any organization.

The course will focus in detail on state-of-the-art approach in gathering quantitative and qualitative information, with special reference to (a) reaching decisions on competitive positioning and (b) setting the content of action plans and projects that will result in improved performance and profitable growth for the organisation. After completing this course, delegates will be able to apply proven tools and techniques in analysing practical business cases in differing market sectors.

This course will feature:

Effective gathering and interpretation of complex data
Application of the tools and techniques of analysing market data
Identification and evaluation of competitors
Carrying out benchmarking and its role in decision-making
Application of the main techniques in case studies

Objectives

By the end of the course, participants will be able to:

Generate and evaluate market and competitor data.
Improve and apply deep analytical and creative skills.
Balance quantitative and qualitative information in making decisions.
Derive actionable ideas from market-derived data.
Set realistic and attainable targets for competitive success.

Training Methodology

This course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. There will be formal exposition of the tools and techniques of data analysis. This will be amplified by case examples and case studies in which delegates can apply the tools and techniques presented. The Instructor will illustrate the critical aspects of the subject by examples of organisations and situations in which he has been personally involved.

Who Should Attend?

The course is based on an advanced level of content. Its focus is on the marketing dimension of the enterprise and the foundations on which robust commercial decisions are made.

This course is suitable to a wide range of professionals but will benefit especially:

Professionals in marketing and business planning
Finance professionals wishing to understand marketing
Customer relations professionals wishing to acquire new skills
Human resource professionals seeking knowledge of marketing
Professionals involved in product/service innovation

Course Outline

Day 1: Day One

Market Analysis 1: Business-to-Business (B2B) products and services

Generating information – B2B data bases
Generating information – direct approach to the market
Tools and techniques of analysis
Group work on a B2B market analysis problem
Achieving profitable growth in B2B markets

Day 2: Day Two

Market Analysis 2: Business-to-Consumer (B2C) products and services

Generating information – B2C data bases
Generating information – direct approach to the market
Tools and techniques of analysis
Group work on a B2C market analysis problem
Achieving profitable growth in B2C markets

Day 3: Day Three

Competitive Intelligence

The emergence of global competition
Identifying competitors – current and future
Generating and evaluating competitor information
Decision-making under imperfect, incomplete or asymmetrical information
Group work on a problem of competitor analysis

Day 4: Day Four

Benchmarking: what, why and how

Definition of benchmarking and clarification of its purpose
Benchmarking and The Balanced Scorecard
How to select the criteria for a benchmarking exercise
How to use market and competitor data as the basis of benchmarking
Group exercise on benchmarking

Day 5: Day Five

Fusion of market/competitor/benchmark data to support decisions

Effective management of the processes of market/competitor analysis
Use of market/competitor/benchmark data in supporting decisions
Use of market/competitor/benchmark data in achieving profitable growth
Decision exercise on use of market, competitor and benchmark data

Certificate

Copex Certificate of Attendance will be provided to delegates who attend and complete the course.

Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Whats Makes Copex Courses Unique?

COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.

Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.

Related Categories

Leadership & Management

Frequently Asked Questions

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
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Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
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Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.

Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.

Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.

Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.

The training course fee can be settled by either:

Bank transfer
Credit Card

Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.

Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.

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