 
						A Highly Interactive Training Course On
Strategic Selling and Value Propositions for Business-to-Business (B2B) Companies
A Strategic Approach to Selling is the Best Way to Win Business and Protect Profit Margins
Course Introduction
If you find yourself continually lowering prices to secure business, this course is designed to help you break that cycle and enhance your value proposition. The focus is on how to offer superior value that customers are willing to pay a premium for, rather than competing solely on price.
Using real-life examples from B2B companies that once faced severe price pressure but now command premium prices for their products and services, this course will teach you how to shift your approach. Learn strategic selling techniques and develop compelling new value propositions to successfully sell your offerings even in the face of lower-priced competitors.
Training Objectives
By the end of this COPEX training course, you will be able to:
- Create a Consistent Sales Strategy
- Design Stronger Value-Propositions that Overcome Price Competition
- Gain Support Internally to Achieve Your Sales Targets
- Develop Stronger Customer-Relationships That Win Preference
- Offer Superior Value to Customers and Charge Them For It
Who should Attend?
This COPEX training course is suitable to a wide range of professionals but will greatly benefit:
- Managers and Directors who Want to Manage Sales Strategically
- Sales Teams that Need to Adopt Strategic Selling
- Executives Required to Create Value Propositions
- Communications Executives who Want to Communicate Strong Value Propositions
- Managers who Want to Build Stronger Relationships with Customers
- Experienced and New Sales Executives
Course Outline
- Strategic selling and why it is essential
- How buyers buying-behaviour has changed
- Why selling must change and how
- Best practice in strategic selling
- Breaking the low-price cycle with strong value propositions
- Understanding your company’s strategic intent
- Using the brand to win customers and contracts
- Identifying opportunities to add value in the selling process
- Value propositions that competitors can’t match
- How to select the best potential customers
- Defining the real customer-needs
- Using the brand in the selling process
- How to influence the customer’s specification
- Building preference and credibility
- Setting your strategic selling objectives
- Defining the selling strategy
- How to target to win the sale
- Defining the priority, importance and tasks
- How to build superior value-propositions
- Moving away from the USP
- What should you sell and why?
- Avoiding the ‘price destroyers’
- How to justify higher a higher price
- The myth of ‘Total Cost of Ownership’
- A strategy to win in the bidding process
- Communicating to win new customers
- Communicating to build existing relationships
- Communicating for credibility and influencing the sale
- Winning with principled negotiations
- Winning support internally
- Measuring the results of sales strategy
Certificates
- COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
Career Advancement: Improve your career prospects and increase your earning potential.
Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
Networking Opportunities: Connect with other professionals and industry experts.
Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.
Experienced Instructors: Courses are delivered by highly qualified and experienced instructors with industry expertise.
Interactive Learning: Engaging and interactive learning methods, including workshops, simulations, case studies, and group discussions.
Practical Application: Focus on practical skills and real-world applications, enabling you to apply your learning immediately.
Flexible Learning Options: A variety of course formats available, including classroom training, online courses, and blended learning.
Certification & Recognition: Upon successful completion, you may receive industry-recognized certifications.
There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
“Register Now” inside the course outline page.
E-mail – Send the details (name, company name, email address and training course of
choice) of your nomination to [email protected]
Telephone – +971 4 368 6886 or +971 50 106 2750
Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.

We can customize this
training course for you!
				Other Specialized Training Courses
Explore a selection of specialized training courses designed to advance your skills and knowledge in key areas critical to professional success. COPEX provides a wide range of programs tailored to meet industry demands, empowering you to stay competitive in today’s dynamic landscape.
 
							 
							