A Highly Interactive Training Course On

Product Management for Business to Business (B2B) Companies

Learn How to Become a Credible Product Manager
and Help Your Products to Succeed in a B2B Market

03-07 Feb 2025
London
$5,950
30 Jun-04 Jul 2025
Dubai
$5,950
13-17 Oct 2025
Paris
$5,950

Course Overview

How can you take the lead and manage your products in your markets, without authority?

In B2B product management, success hinges on your ability to win support and collaboration from colleagues and stakeholders, despite lacking direct authority over them. This Product Management for Business to Business (B2B) Companies training course is designed to help you craft compelling product strategies and plans that naturally garner the backing you need for successful implementation.

You’ll learn best practices in B2B product management, gain essential tools, and adopt a market-focused mindset to effectively promote and position your products. By the end of the course, you'll be equipped to create strategies that inspire support and drive your products' success in the market.

 

Training Objectives

By the end of this COPEX training course, you will be able to:

  • Take the Lead in Marketing your Products
  • Construct a Credible Product Marketing Plan
  • Adopt a More Market-focused Mind-set
  • Think and Act Strategically
  • Avoid Being Drawn Into Operational Issues
  • Create Superior Value for Customers and Avoid Price Erosion
  • Manage the Product Through its Life Cycle

Who should Attend?

This COPEX training course is suitable for a wide range of professionals but will greatly benefit:

  • Product Managers who Want to Control How Their Products are Marketed
  • Marketing Directors who Want Their Product Managers to Think and Act Strategically
  • Marketing Managers who Want to Integrate Product Marketing
  • Product Development Managers who Want to Become Product Managers
  • Technical Experts who Want to Become Product Managers

Training Outline

Day One: The Product Manager’s Role
  • The role and challenges of a product manager
  • How to deal with the sales force
  • Constructing a B2B product marketing plan
  • Strategic fit, corporate strategy and brand
  • Defining scope and mapping market players
  • Understanding the market and its drivers
Day Two: How Customers Meet their Challenges and How to Discover Value Opportunities
  • Factors that impact on the market
  • Stakeholders and how to prioritise them
  • Understanding customers’ needs and challenges
  • Profiling decision-makers
  • Understanding the customers’ key success factors
  • Defining gaps in the customers’ capabilities
Day Three: Targeting Competitors, Defining Key Success Factors and Market Attractiveness
  • How to target competitors
  • Understanding the competitors’ strengths and weaknesses
  • Competitive strategies and how to compete
  • Managing the customers’ perception
  • Finding sustainable, profitable, competitive differential-advantage
  • Analysing key success factors and capabilities
Day Four: Setting Objectives and Product Marketing Strategies
  • Setting objectives and defining product strategy
  • Defining target segments, customers and stakeholders
  • Defining priority, importance, journey and tasks
  • Creating the right product marketing mix
  • Developing and managing the product portfolio - Innovation
  • Discovering value and creating value propositions
  • Value models that support price
Day Five: Designing the Communications, Managing the Channel, Implementing and Controlling the Plan
  • Directing the communications to customers and stakeholders
  • Briefing the marketing communications team
  • Winning support from the sales force
  • Managing channel partners
  • Implementing and controlling the plan
  • Verifying the plan

Certificates

  • COPEX Certificate of Attendance will be provided to delegates who attend and complete the course

We can customize this
training course for you!

At Copex Training, we offer customizable courses designed to fit your specific needs. whether it's refining procurement practices or enhancing leadership and management skills, we tailor our programs to meet your unique goals and challenges. Let us create a training solution that delivers real results for your team.
Learn More About In-house Training

Got some questions? Look here.

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

How can I register?

There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
“Register Now” inside the course outline page.
E-mail – Send the details (name, company name, email address and training course of
choice) of your nomination to [email protected]
Telephone – +971 4 368 6886 or +971 50 106 2750

When will I receive the confirmation for my registration/s?

Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.

What is included in the training fee?

Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.

What are the available payment methods?

The training course fee can be settled by either:

  • Bank transfer
  • Credit Card

How many hours per day, and what are the timings of your training courses?

Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.

Where do you usually hold your training courses?

Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.

Do you provide hotel booking assistance to your delegates?

Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates

In case of failure to attend, what is your cancellation policy?

Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.

What will I receive after the training course?

Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.