A Highly Interactive Training Course On
Product Management for Business to Business (B2B) Companies
Learn How to Become a Credible Product Manager
and Help Your Products to Succeed in a B2B Market
Course Introduction
How can you take the lead and manage your products in your markets, without authority?
In B2B product management, success hinges on your ability to win support and collaboration from colleagues and stakeholders, despite lacking direct authority over them. This Product Management for Business to Business (B2B) Companies training course is designed to help you craft compelling product strategies and plans that naturally garner the backing you need for successful implementation.
You’ll learn best practices in B2B product management, gain essential tools, and adopt a market-focused mindset to effectively promote and position your products. By the end of the course, you'll be equipped to create strategies that inspire support and drive your products' success in the market.
Training Objectives
By the end of this COPEX training course, you will be able to:
- Take the Lead in Marketing your Products
- Construct a Credible Product Marketing Plan
- Adopt a More Market-focused Mind-set
- Think and Act Strategically
- Avoid Being Drawn Into Operational Issues
- Create Superior Value for Customers and Avoid Price Erosion
- Manage the Product Through its Life Cycle
Who should Attend?
This COPEX training course is suitable for a wide range of professionals but will greatly benefit:
- Product Managers who Want to Control How Their Products are Marketed
- Marketing Directors who Want Their Product Managers to Think and Act Strategically
- Marketing Managers who Want to Integrate Product Marketing
- Product Development Managers who Want to Become Product Managers
- Technical Experts who Want to Become Product Managers
Course Outline
- The role and challenges of a product manager
- How to deal with the sales force
- Constructing a B2B product marketing plan
- Strategic fit, corporate strategy and brand
- Defining scope and mapping market players
- Understanding the market and its drivers
- Factors that impact on the market
- Stakeholders and how to prioritise them
- Understanding customers’ needs and challenges
- Profiling decision-makers
- Understanding the customers’ key success factors
- Defining gaps in the customers’ capabilities
- How to target competitors
- Understanding the competitors’ strengths and weaknesses
- Competitive strategies and how to compete
- Managing the customers’ perception
- Finding sustainable, profitable, competitive differential-advantage
- Analysing key success factors and capabilities
- Setting objectives and defining product strategy
- Defining target segments, customers and stakeholders
- Defining priority, importance, journey and tasks
- Creating the right product marketing mix
- Developing and managing the product portfolio - Innovation
- Discovering value and creating value propositions
- Value models that support price
- Directing the communications to customers and stakeholders
- Briefing the marketing communications team
- Winning support from the sales force
- Managing channel partners
- Implementing and controlling the plan
- Verifying the plan
Certificates
- COPEX Certificate of Attendance will be provided to delegates who attend and complete the course
Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.
Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
COPEX stands for “The Centre for Operations & Procurement Excellence”. Our courses are designed to develop and enhance the skills and knowledge of professionals across various sectors.
Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
Career Advancement: Improve your career prospects and increase your earning potential.
Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
Networking Opportunities: Connect with other professionals and industry experts.
Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.
Experienced Instructors: Courses are delivered by highly qualified and experienced instructors with industry expertise.
Interactive Learning: Engaging and interactive learning methods, including workshops, simulations, case studies, and group discussions.
Practical Application: Focus on practical skills and real-world applications, enabling you to apply your learning immediately.
Flexible Learning Options: A variety of course formats available, including classroom training, online courses, and blended learning.
Certification & Recognition: Upon successful completion, you may receive industry-recognized certifications.
The cost of COPEX training courses varies depending on the course duration, content, and delivery method.
There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
“Register Now” inside the course outline page.
E-mail – Send the details (name, company name, email address and training course of
choice) of your nomination to reg@copextraining.com
Telephone – +971 4 368 6886 or +971 50 106 2750
Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
- Bank transfer
- Credit Card
Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.
We can customize this
training course for you!
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