Marketing Recovery

We regret to inform you that there are currently no scheduled sessions for this course, so please let us know your preferred date and location and we will contact you soon.

Course Introduction

The global COVID-19 pandemic will come to an end. When it does will yours be among the first organisations to re-start marketing?

Now is the time to plan your first campaign for the post-pandemic world. Plan now and you will be a step ahead of your competitors.

This COPEX practical online training course takes a step-by-step approach to develop a marketing campaign you can start as soon as the world comes out of lockdown. We look at how to develop activities that deliver business objectives and appeal to key stakeholders, as well as how to coordinate activities using appropriate tools and techniques.

Delegates will leave with an outline marketing campaign tailored to their organisation and audiences, that they can develop in detail with their teams.

Objectives

By the end of this COPEX online training course you will be able to:

  • Develop SMART objectives that measure outputs, outcomes and value delivered to your organisation
  • Segment and prioritise key audiences then take them on a planned stakeholder journey
  • Select communication channels audiences will pay attention to and trust
  • Allocate communication responsibilities among team members with different capabilities
  • Brief content creators to deliver a wide range of collateral on time and to the standards required

Who Should Attend?

This COPEX online training course is suitable for marketing practitioners and business leaders, and will greatly benefit managers and practitioners in:

  • Advertising & direct marketing
  • Digital & social media marketing
  • PR & product publicity
  • Media relations
  • Community & VIP relations
  • Public & government affairs
  • Investor relations & financial PR
  • Brand & reputation management
  • Employee communications & HR

Course Outline

Day 1: Amongst a wide range of valuable topics, the following will be prioritised:

  • Clarifying purpose: identifying activities, outcomes and value to the organisation
  • Understanding key audiences: how much do you know about them
  • Conducting research: developing an in-depth understanding of how to influence your audiences
  • SMARTS: creating specific objectives that you can measure
  • Messaging: deciding the key things to communicate
  • Balanced channels: selecting from amongst the wide range of marketing tools and communication channels to reach audiences
  • Curating content: creating an unfolding story that connects with audiences
  • Timescales: using scheduling tools to manage activities
  • A-Z of production: ensuring you produce high-quality collateral and events on time and budget
  • Reporting upwards: demonstrating activities achieve their objectives and deliver positive outcomes for your organisation

Certificate

  • COPEX e-Certificate of Attendance will be provided to delegates who attend and complete the course

Material published by Copex shown here is copyrighted. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

Whats Makes Copex Courses Unique?

COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.

Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.

Frequently Asked Questions

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
Career Advancement: Improve your career prospects and increase your earning potential.
Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
Networking Opportunities: Connect with other professionals and industry experts.
Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.

Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.

Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.

Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.

The training course fee can be settled by either:

  • Bank transfer
  • Credit Card

Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.

Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.

Enquiry

We can customize this training course for you!

At Copex Training, we offer customizable courses designed to fit your specific needs. whether it's refining procurement practices or enhancing leadership and management skills, we tailor our programs to meet your unique goals and challenges. Let us create a training solution that delivers real results for your team.