
A Highly Interactive Training Course On
Complete Course on PESTLE & SWOT Analysis
for Strategic Planning and Decision-Making
Mastering Analytical Tools for Informed Business Choices
Upcoming Sessions
Course Introduction
In an increasingly complex and unpredictable business environment, organizations that succeed are those that base their decisions on timely insights and a solid understanding of both internal dynamics and external forces. Tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) are essential for scanning the broader landscape, assessing internal strengths and weaknesses, and supporting strategic decision-making.
The Complete Course on PESTLE & SWOT for Strategic Planning and Decision-Making offers a practical, hands-on approach to using these tools effectively. Participants will learn how to apply PESTLE to evaluate macro-environmental factors and integrate those insights into a comprehensive SWOT analysis to craft actionable, strategic plans.
Through case studies, interactive exercises, and group discussions, this course bridges theory and practice—equipping professionals with the tools and confidence to make well-informed, strategic choices. Whether you're setting long-term goals, managing change, or launching new initiatives, this course provides the analytical foundation needed to plan with clarity and purpose.
Training Objectives
By the end of this SWOT & Pestle training course, participants will be able to:
- Understand the structure, purpose, and applications of PESTLE and SWOT frameworks
- Analyze macro-environmental trends and assess their implications for business strategy
- Conduct internal assessments to identify organizational strengths and weaknesses
- Synthesize external and internal insights to generate realistic, data-driven strategies
- Apply PESTLE and SWOT to strategic planning, risk management, innovation, and decision-making
- Translate analysis outcomes into clear actions, initiatives, and recommendations
Training Methodology
This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes an interactive mixture of lecture-led learning & group discussions.
Who should Attend?
This training course is suitable to a wide range of professionals but will greatly benefit:
- Strategic planners and decision-makers
- Business analysts and consultants
- Project managers and department heads
- Risk management and business continuity professionals
- Entrepreneurs and startup founders
- Professionals involved in business planning, market entry, or organizational development
- Government and nonprofit leaders responsible for policy or planning
Course Outline
- The strategic planning process and the role of analytical tools
- Introduction to PESTLE and SWOT in strategic contexts
- Strategic thinking vs. operational planning
- Overview of real-world applications in public and private sectors
- Interactive discussion: Environmental changes impacting your organization
- Understanding the six dimensions of PESTLE: structure and scope
- How macro-environmental trends shape markets and disrupt strategies
- Tools and sources for gathering relevant data for PESTLE analysis
- Conducting a PESTLE analysis in practice
- Workshop: PESTLE analysis of an industry or organization
- SWOT as a dynamic planning tool
- How to identify and evaluate organizational strengths and weaknesses
- Turning PESTLE insights into opportunities and threats
- Linking SWOT to business capabilities, core competencies, and risks
- Group activity: Developing a SWOT matrix based on your context
- Integrating PESTLE and SWOT for well-rounded strategic insight
- Identifying strategic priorities and scenario development
- Using analysis to support goal setting, risk mitigation, and opportunity capture
- Practical models for aligning insights with strategic planning tools
- Case study: Using integrated analysis for corporate or public strategy
- Communicating analysis outcomes to leadership and stakeholders
- Presenting recommendations: storytelling with data and logic
- Action planning: turning insights into strategic initiatives
- Group presentations: PESTLE + SWOT strategic plans
- Course wrap-up and certificate distribution
Providers and Associations



Certificates
- Copex Certificate of Attendance will be provided to delegates who attend and complete the course
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Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.
Frequently Asked Questions
This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.
COPEX stands for “The Centre for Operations & Procurement Excellence”. Our courses are designed to develop and enhance the skills and knowledge of professionals across various sectors.
Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
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Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.
Experienced Instructors: Courses are delivered by highly qualified and experienced instructors with industry expertise.
Interactive Learning: Engaging and interactive learning methods, including workshops, simulations, case studies, and group discussions.
Practical Application: Focus on practical skills and real-world applications, enabling you to apply your learning immediately.
Flexible Learning Options: A variety of course formats available, including classroom training, online courses, and blended learning.
Certification & Recognition: Upon successful completion, you may receive industry-recognized certifications.
The cost of COPEX training courses varies depending on the course duration, content, and delivery method.
There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
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Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.
Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.
The training course fee can be settled by either:
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Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.
Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.
Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates
Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.
Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.

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