A Highly Interactive Training Course On

Managing Customers for Competitive Advantage

Market Leadership with Customer Experience Mastery

Classroom Sessions
28 Apr-02 May 2025
London
$5,950
01-05 Sep 2025
Dubai
$5,950
08-12 Dec 2025
London
$5,950

Course Introduction

The ability to attract, satisfy, and retain customers is essential to business success and the main driver of profitability. Studies show that acquiring a new customer can cost five to seven times more than retaining an existing one. On top of that, in today's world of price comparisons and online reviews, providing an exceptional experience for current customers has become a critical competitive advantage.

Despite many companies excelling at marketing to attract and convert new prospects, far fewer are skilled at fostering customer loyalty and ensuring repeat business year after year.

In this dynamic Managing Customers for Competitive Advantage training course, you will learn how to gather and leverage the right information to understand your customers’ needs and exceed their expectations.

Advances in understanding the psychology behind persuasion, loyalty, and purchasing behavior have greatly improved in recent years. While all customers seek quality and value, these are highly subjective concepts.

This Managing Customers for Competitive Advantage training course delves into the factors that influence customer loyalty, trust, and purchasing decisions. By understanding what drives loyalty and how customers define quality and value, you’ll be better equipped to deliver what they want, while staying in tune with shifting needs and expectations.

You’ll gain advanced strategies and techniques to grow your customer base, foster long-term loyalty, and succeed even in a market where price comparisons and peer reviews are constant.

This COPEX training course will feature:

  • Understanding precisely what the customer means by value’ and quality
  • Identifying and understanding the elements of a customer relationship strategy
  • Evaluating customers’ needs and the triggers and motivators that are important
  • Understanding how to manage customer data and analyse it
  • Planning a customer service programme to ensure customer retention and loyalty
  • Delivering consistent service and measure and demonstrate its success

 

Training Objectives

By the end of this training course, participants will be able to:

  • Assess and review your value proposition for each core customer segment
  • Understand some of the science of Persuasion and Influence and how to use it in our own Marketing efforts
  • Develop a customer research programme to discover what the critical factors are
  • Understand Customer Relationship Management systems and their value in delivering consistency
  • Understand the role and importance of Social Media in a customer-centric world
  • Evaluate customer feedback to fine tune your systems

Training Methodology

This COPEX training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The training course is highly interactive and will prompt delegates to reflect on their own thinking and communication style and practice. The Tutor will guide and facilitate learning using a wide variety of methods including direct input, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Who should Attend?

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Marketing executives and managers who are interested in customer retention, Social Media and word-of-mouth marketing
  • Anyone responsible for or contributing significantly to the development and implementation of customer relationships
  • Managers and supervisors who want to improve customer relationships
  • Customer service professionals

Course Outline

Day One: Customer Management at the Very Heart of your Business
  • Essentials of customer management – customer experience vs customer service
  • Customer acquisition and retention – measuring their impact on profitability
  • Customer lifetime value – identifying key customers using buyer personas
  • Developing value propositions for key customers
  • Using customer journey maps to assess the needs of key customers
  • Developing a customer-centric organisation
Day Two: Developing a Data-Led Strategy
  • Understanding hat do customers really want from your organisation?
  • Ensuring customer experience matches their needs and expectations
  • Developing a competitor intelligence system that delivers deep understanding
  • Using research to improve customer service and experience
  • Case studies: Companies that have turned around their businesses
  • Using AI: what to automate and what not to automate
Day Three: Customer Relationship Management
  • Developing active listening skills to strengthen relationships
  • Developing credibility with different customer personality types
  • Leading and motivating customer service stars, core performers and laggards
  • Role playing tricky customer services situations
  • Strategies for improving customer loyalty
  • Using Social media to strengthen relationships with customers
Day Four: Measuring and Monitoring Customer Satisfaction
  • Key metrics for measuring customer satisfaction including VOV and NPS
  • Using customer complaints and feedback to improve service
  • Using CRM software and diagnostic tools to monitor performance
  • Best practices for recording and monitoring customer service issues
  • Using the AWARE System to resolve customer issues
  • Strategies for working with difficult and demanding customers
Day Five: Excellence in Customer Management
  • Encouraging high performance in customer service teams
  • Developing a customer service training programme for your teams
  • Different methods for setting SMART performance goals
  • Skills for buddying, coaching and mentoring team members
  • Techniques for motivating to get the best from teams
  • Action planning

Certificates

  •  COPEX Certificate of Attendance will be provided to delegates who attend and complete the training course
Whats Makes Copex Courses Unique?

COPEX Training is your gateway to professional growth, with over 20 years of experience turning potential into success. Each year, we deliver over 1,000 courses in 50+ countries, earning a stellar 98% satisfaction rate. Trusted by global giants like BP, the United Nations, and HSBC, we partner with top certification bodies to provide career-focused training that empowers individuals and drives organizational breakthroughs. Our mission? To transform the way professionals learn and grow in today’s fast-changing industries. Through expert insights, cutting-edge methods, and hands-on approaches, we equip you with the skills and confidence to tackle challenges, seize opportunities, and thrive in your career.

Led by a passionate leadership team and supported by a network of world-class trainers, COPEX Training connects professionals worldwide with life-changing opportunities. We are committed to excellence, ensuring every participant leaves with the tools, expertise, and confidence to conquer an ever-evolving world.

Frequently Asked Questions

This FAQ section provides quick answers to the most common questions about our services, procedures, and policies. We aim to make your experience with us as straightforward as possible. For further assistance, our support team is ready to help.

What is COPEX?

COPEX stands for “Competency Enhancement Programs” These courses are designed to develop and enhance the skills and knowledge of professionals across various sectors.

What are the benefits of attending COPEX training courses?

Enhanced Skills: Develop in-demand skills and knowledge in your chosen field.
Career Advancement: Improve your career prospects and increase your earning potential.
Increased Confidence: Gain confidence in your abilities and enhance your professional presence.
Networking Opportunities: Connect with other professionals and industry experts.
Improved Job Performance: Enhance your productivity, efficiency, and job satisfaction.
Personal Growth: Develop valuable personal and professional skills that can benefit you in all areas of life.

What makes COPEX training courses unique?

Experienced Instructors: Courses are delivered by highly qualified and experienced instructors with industry expertise.
Interactive Learning: Engaging and interactive learning methods, including workshops, simulations, case studies, and group discussions.
Practical Application: Focus on practical skills and real-world applications, enabling you to apply your learning immediately.
Flexible Learning Options: A variety of course formats available, including classroom training, online courses, and blended learning.
Certification & Recognition: Upon successful completion, you may receive industry-recognized certifications.

What is the cost of COPEX training courses?

The cost of COPEX training courses varies depending on the course duration, content, and delivery method.

How can I register?

There are several ways to register in our public training courses:
Online – Browse the Training Plan, select the course of choice, click on the button
“Register Now” inside the course outline page.
E-mail – Send the details (name, company name, email address and training course of
choice) of your nomination to [email protected]
Telephone – +971 4 368 6886 or +971 50 106 2750

When will I receive the confirmation for my registration/s?

Upon successful registration, processing window will take not more than 24 hours from the time of registration. An email including the registration confirmation, invoice and joining instructions will be sent to the provided email address.

What is included in the training fee?

Published training course fees are inclusive of the training venue, training manual, writing materials, lunch and coffee breaks with refreshments over the entire duration of the training course.

What are the available payment methods?

The training course fee can be settled by either:

  • Bank transfer
  • Credit Card

How many hours per day, and what are the timings of your training courses?

Our training courses will run for 5 hours per day. The standard daily timing is from 8:30 am – 3:30 pm including the coffee/tea breaks and lunch.

Where do you usually hold your training courses?

Our training courses courses are being held at five-star hotels in prime and iconic destinations across the globe. Cities such as Amsterdam, Barcelona, Dubai, Geneva, Istanbul, Kuala Lumpur, London, Houston, New York, Paris, Vienna, Zurich, etc.

Do you provide hotel booking assistance to your delegates?

Once officially registered, we can assist by providing the corporate rates provided by the hotel where the training course will be conducted. Early confirmation will enable us to secure the room at reduced rates

In case of failure to attend, what is your cancellation policy?

Our cancellation policy varies depending on the circumstances presented. Generally, cancellations must be initiated in formal writing at least 14 days prior to the commencement date of the training course. Further, the option to shift an existing registration to another training course on a later date is possible. Otherwise, a full refund will be initiated.

What will I receive after the training course?

Delegates who will attend and successfully complete the training course will earn a COPEX Certificate of Completion. This certification is designed to validate the successful knowledge transfer, and that the desired learning objectives and outcomes to further advance your professional competency are achieved.

We can customize this
training course for you!

At Copex Training, we offer customizable courses designed to fit your specific needs. whether it's refining procurement practices or enhancing leadership and management skills, we tailor our programs to meet your unique goals and challenges. Let us create a training solution that delivers real results for your team.
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