Launching new products is a costly and risky business and you have to justify why investors, senior executives and colleagues should support your idea. There are many competing projects that are also trying to win their preference. Which one will they choose?
You want your product to be chosen, so you have to write a persuasive and logical business case that gives your new product the very best opportunity to win the hearts and minds of the people who will assess it.
You can make sure that your idea is given the best opportunity for selection by enrolling on this COPEX online training course today.
What are the Goals?
By attending this COPEX online training course, delegates will be able to:
Win Support for a New Product, by Writing a More Persuasive and Powerful Business Case
Understand Who the Business-case is Written for and Make it More Appealing to Them
Research the Factors that Have the Most Impact on the Success of a Business Case
Justify a Business-case From a Market Point of View
Focus on the Core Issues that will Support a Business Case
Understand the Viability of their Business Case and Use It to Justify the Case
Construct and Write an Engaging and Interesting Business Case that Sells a New Product Idea
Present Their Business Case to Others, in a Confident and Persuasive Manner
Who is this Training Course for?
This COPEX online training course is suitable for a wide range of professionals who are involved in constructing and evaluating business cases for new products and want to ensure that new product proposals are properly considered. For example:
Product Development Teams
Business Development Managers
Business Owners and Inventors
Day One: The NPD Process and Risk
The new product development process
The market risk in new product development
Principles to follow to reduce risk
The role of a business-case in product development
How to construct a successful new-product business-case
What the business-case should contain
Day Two: Potential Success in the Market
Welcome to the Dragon's Den
What dragons look for and why
Here is your new product idea
Researching the market to identify feasibility
Scoping and describing the potential market
Understanding market drivers and their impact
Day Three: Understanding Market Factors, Potential Impacts and Customer Requirements
Understanding market drivers and their impact (continued)
The potential impact of customers and their effect on the business-case
Assessing the sustainability of price and value
How competitor responses might affect the case
Recognising internal limits and capabilities
Resources and changes to make the business-case realistic
Day Four: Defining What is Needed to Make the Case Viable in the Market
What is required for the case to succeed in the market?
Objectives of the business-case
What strategy will be required to support the case?
Justifying your case
Risk and contingencies to include
Financial investment and expected outcomes
Day Five: Resources Required for the Case to Work
Internal resources and adjustments required
Opportunity-cost time money effort
Writing the case
Presenting the case
Selling the case
An outline plan to win support
A COPEX e-Certificate will be provided to delegates who attend and complete the online training course
Material published by Copex shown here is copyrighted.
All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.
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