Most B2B markets are very competitive. Profit margins are being eroded and products are becoming increasingly commoditised. If you are in that situation and you want to increase your profit margins, win more customers, and become the preferred supplier to customers, you need to construct a clear marketing plan.
At present, everyone in your company probably has different ideas on how to win and keep customers. That is the cause of the problem. So you have to get everyone to adopt a consistent and integrated approach.
That is why you need a clear marketing plan that you, and they, can understand and follow.
Enroll on this COPEX online training course today and learn how to construct a marketing plan that works for your business.
By attending this online training course, delegates will be able to:
This COPEX online training course is particularly valuable for those who wish to adopt a more structured, coordinated and consistent approach to marketing and selling their products. For example:
Amongst a wide range of valuable topics, the following will be prioritised:
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